Illustration: a finished stucco model home with palms and lit windows beside a framed home under construction in a new subdivision at sunset

For RGV builders & developers: Sell your new homes with a local investor's eye.

MLS listings for your spec homes and, where MLS rules allow, your to-be-built plans, pricing built on resale and new-build comps, and bilingual marketing and showings across Starr, Hidalgo, Cameron and Willacy counties.

4 countiesStarr, Hidalgo, Cameron, Willacy
Habla españolBilingual marketing and showings
Investor's eyeMBA-led pricing and rent math
69 communitiesOn Amy's new-home search

What you get

Everything a new community needs to sell.

One RE/MAX Elite agent who prices like an investor and markets in two languages, from the first spec home to the last lot.

MLS block listings

MLS listings for your spec homes and, where MLS rules allow, your to-be-built plans, with plan specs, media and incentives, so cooperating agents find them in the search they already use.

Pricing study

Plan-by-plan pricing from resale and new-build comps, lot premiums and the real cost of your incentives, delivered before launch and revisited as homes sell.

Bilingual marketing and showings

Listing marketing and showings in English and Spanish. Buyers can reach Amy in either language, from the first call to the closing table, and your plans and incentives are explained clearly in both.

Investor-ready numbers

Amy underwrites each plan like an investor: rent, non-homestead taxes, insurance and cap rate, so buyers who purchase new homes as rentals can decide faster.

Launch marketing

A launch plan, broker open, model-home events and listing media, plus your communities on Amy's new-home search, where buyers compare estimated true monthly costs.

Co-op friendly

Amy works with outside buyer's agents, not around them. Your registration policy is stated up front so every agent knows how to register a buyer before the first visit.

How a block listing works

Four steps from price sheet to the MLS.

Your inventory shows up where buyer's agents already search, priced from evidence, and agents get your registration rules up front.

Start with your price sheet
  1. Send the package

    Plans, price sheet, incentives, lot map and your buyer-agent registration policy. A shared folder or a link to your price sheet is fine.

  2. Price it from evidence

    Amy runs a pricing study by plan and lot from resale and new-build comps, then agrees list prices and an incentive strategy with you.

  3. List the block

    Each spec home goes live in the MLS, and each to-be-built plan too where MLS rules allow, with the right stage (move-in ready, under construction or to be built), media and incentives.

  4. Launch and report

    Launch marketing and buyer-agent outreach, then regular reports on showings, registrations and feedback, with price or incentive recommendations.

What Amy needs from you

Five documents, and the listings can be built.

  • Floor plansPlan names, square footage, beds, baths, garages and elevations.
  • Price sheetBase price by plan, lot premiums and the options buyers ask about.
  • IncentivesWhat is offered, end dates and whether a preferred lender is required.
  • Lot mapAvailable lots by phase, and which homes are spec, underway or to be built.
  • Registration policyHow and when a buyer's agent registers a buyer, and how long it lasts.

Builders and developers

List your community.

Tell Amy about the homes or lots you need to sell. She replies personally to set up a call.

  • A first read on pricing for your plans and lots
  • A block listing plan with launch dates
  • No obligation to list

Amy habla español.

About you
Your project
Services you want (choose any)

Amy replies personally. Your information is never sold. Privacy policy.

Builder questions

Straight answers.

How block listings, pricing studies and buyer-agent registration work with Amy.

What is an MLS block listing for a new-home community?

Your spec homes, and your available plans where MLS rules allow, are entered in the MLS as their own listings, with plan specs, media and incentives. Your buyer-agent registration policy is shared with agents directly, outside the MLS. Cooperating agents across the Valley then find your homes in the same search they use for resales, instead of only on your website.

Can you list plans that are not built yet?

Yes, where MLS rules allow it. Plans can be listed as to-be-built at the base price, and spec homes as under construction or move-in ready, so each listing shows the right stage and estimated completion date.

How do you price a new community?

With a pricing study by plan and lot. Amy compares recent resale and new-build sales, active competition, lot premiums and the real cost of your incentives, then recommends list prices and an incentive strategy before launch.

Do you work with other buyer's agents?

Yes. Block listings stay open to cooperating buyer's agents, and your registration policy is stated up front so agents know how to register a buyer before the first visit. Amy also reaches out to agents who sell in your area.

Do you sell lots as well as homes?

Yes. Amy lists finished lots and build-ready homesites for developers and markets them to buyers who want to build and to outside builders.

Which areas do you cover?

Starr, Hidalgo, Cameron and Willacy counties, from Rio Grande City and Roma to McAllen, Edinburg, Mission, Harlingen, Brownsville and South Padre Island. Amy works in English and Spanish.

What does it cost to list with Amy?

Terms, including the fee, are set in a written listing agreement with RE/MAX Elite before anything goes live. Amy walks you through the options on the first call, and there is no obligation to talk it through.

Para constructoras y desarrolladoras

Amy Herrera publica en el MLS sus casas en construcción o terminadas y, cuando las reglas del MLS lo permiten, cada modelo por construir; prepara estudios de precios con comparables de reventa y de construcción nueva, y promueve y muestra sus casas en inglés y en español en los condados de Starr, Hidalgo, Cameron y Willacy.

Llene el formulario de arriba (en inglés) o llame al (956) 238-3688. Amy habla español.

Listing services are provided through RE/MAX Elite under a written listing agreement. Community counts come from builder websites, verified Oct 14, 2026.