Pricing
Your price is your first marketing decision. I set it with evidence.
- Closed, active and expired comparables
- A recommended price range
- An estimated net sheet
Sell in the Rio Grande Valley
Sell with a strategy.
Investor-grade pricing, standout marketing and negotiation built around your net.
The plan
Four moves to a strong sale.
Every listing gets the same professional baseline, tuned to your home.
Prep
Small, targeted fixes usually beat a big renovation.
- A walk-through and a priority list
- Paint, small repairs and curb appeal
- Survey, HOA and permit documents ready
Marketing
Your photos are your first showing.
- Professional photos and a floor plan
- Major home search portals and agent exposure
- Targeted social promotion, open houses on request
Negotiation
Six years negotiating with national accounts at PepsiCo, now working for your net.
- Offers compared by net and certainty
- Repair requests answered with facts
- Option, financing and possession terms
Texas essentials
Know the paperwork.
Seller's Disclosure Notice
Required for most resale homes. It covers what you know: foundation, roof, systems, past repairs and flood history. Some estates, trustees and lenders are exempt. Honest disclosure protects you.
What sellers typically pay
- Owner's title policy, customary in Texas
- Prorated property taxes
- Commissions, as negotiated in writing
- Loan payoff, liens and your share of escrow fees
The timeline
Walk-through to closing.
You always know what is next and what is due when.
Walk-through
Goals, timing and the number that matters.
Pricing
Comparables, recommended price and net sheet.
Prep and media
Priority fixes, then photos and floor plan.
Launch
Live on the portals, with showing feedback.
Offers
Compared by net and certainty, then negotiated.
Closing
Option period, appraisal and title, then funding.
Seller questions
Before you list.
Do I need to make repairs before I list?
Not always. Fix inexpensive items a buyer's inspector will likely flag, and price around bigger ones when that nets you more. A pre-listing inspection helps you decide.
How long does it take to sell?
It depends on price, condition, location and season. After you accept an offer, a financed sale usually takes several weeks to close.
Can I sell and buy at the same time?
Yes. Options include same-day closings, a temporary lease that lets you stay briefly after closing, or a contingent offer on your next home.
I live outside the U.S. What changes?
Foreign sellers are generally subject to FIRPTA, which requires the buyer to withhold part of the price for the IRS, with some exceptions. Talk with a tax professional early.
Free pricing analysis
What is your home worth today?
Share a few details. I prepare your analysis and reply personally.
- A price range from recent comparable sales
- An estimated net sheet
- No pressure, no obligation to list